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How To Increase Loading Rate

What is one way to speed up your web page loading time?

To help your company speed up its webpage loading times, we asked marketing experts and tech professionals for their best tips and tricks. From evaluating bandwidth and storage to optimizing your images before upload, there are several ways to help your webpage load faster for its viewers. 

Here are eight ways to speed up your webpage loading time: 

  • Remove Unnecessary Plugins
  • Use CDN To Speed Up Website Loading Time
  • Evaluate Bandwidth And Storage
  • Use WebP Image Format
  • Eliminate Render Blocking Resources
  • Use Cloudflare’s Automatic Platform Optimization
  • Create Accelerated Mobile Pages
  • Optimize Your Images Prior To Upload

business owners who contributed to this article

Remove Unnecessary Plugins

An easy way to speed up the loading time of your site is to remove unnecessary plugins. Having too many plugins, active and inactive, can negatively affect your website’s speed. When you perform a plugin audit, determine which plugins are absolutely necessary to keep and delete ones you can do without. With that said, there’s no set number on what constitutes a good amount of plugins because it ultimately depends on the type of plugins you have activated. So, it’s important to pay attention to how a plugin affects your site’s performance once it’s activated using a speed testing tool. Furthermore, if a plugin has the functionality you need, but it bogs down your site, maybe it can be swapped for a much faster plugin.

-Danielle Ganon, Markitors

Use CDN To Speed Up Website Loading Time

CDNs (content delivery network) work by hosting the media files across a large network of servers around the world. This is one of the best ways to speed up the web page loading time. It can reduce the number of requests a website makes and save up to 60% bandwidth. With a CDN, you cache your site on a global network of servers. For example, if a visitor from Canada visits your site, their browser could download files from a nearby server. CDN can not only speed up the loading time but also protect websites from online attacks. I would highly recommend this!

Darren Dean, WipeLock

Evaluate Bandwidth And Storage

Speeding up a server helps speed up a web page load time. With Google’s Core Web Vitals, a slow server is a common issue for not passing Largest Contentful Paint (LCP) scores. To evaluate whether your server is sufficient, evaluate bandwidth and storage. If you are on a shared server hosting plan, you may consider switching to a dedicated server depending on your usage to improve server performance. 

-JJ Hepp, Arrow Lift

Use WebP Image Format

The most popular image formats are JPEG and PNG but this WebP format was developed by Google itself in 2010. It provides lossless compressions and enhances your web page speed and overall performance compared to any other image format. If you are having a hard time in turning Google's pagespeed insights performance bar to Green (above 80), then shifting to WebP format might pave the way for you.

-Raaquib Pathan, Salesmate

Eliminate Render Blocking Resources

Most companies who submit their website URL to Google’s PageSpeed Insights tool see the recommendation to “eliminate render-blocking resources.” While this may sound complicated, this recommendation’s objective is to reduce the impact of these render-blocking URLs. This can be accomplished by inlining critical resources, deferring non-critical resources, and removing anything unused. You’ll likely need to enlist a web developer’s help to accomplish this objective, but eliminating render-blocking resources is one of the best ways to speed up a web page and pass Google’s Core Web Vitals. 

-Eli Patashnik, iFax

Use Cloudflare’s Automatic Platform Optimization

One of the easiest ways to speed up your website, which we use on all our sites ourselves, is Cloudflare’s APO (Automatic Platform Optimization) service. If you have a Cloudflare Pro, Business, or Enterprise plan then this new service is included for free. For people on the free Cloudflare plan, it is only $5 per month. It uses the power of Cloudflare's edge network to cache your site in a far more effective way than a mere CDN (content delivery network) does. It dramatically improves the web vitals that Google will soon be considering as part of their ranking algorithm. If your site is powered by WordPress, like ours, then it is really simple to set up by just installing the free Cloudflare plugin and activating it.

-Dale Reardon, Travel For All

Create Accelerated Mobile Pages

Accelerated Mobile Pages (AMPs) is an open-source project spearheaded by Google to make the web faster. Pages created with this technology load instantly on mobile devices. Although they have the same content as the original pages, they eliminate unnecessary elements and have a lighter and simpler development, which accelerates the speed of the website. To create AMPs for your website, you can use the AMP for WP plugin, which allows you to build pages from different mobile templates, without having to mess with codes.

-Sylvia Kang, Mira

Optimize Your Images Prior To Upload

Optimizing images before you upload them to your site is key to reducing your web page’s loading time. The best way to do this is resize the image so it's the exact size needed for your page. This will ensure that you're not uploading an unnecessarily large one, forcing your site to take valuable seconds to load the bigger image even though it won't be displayed. You can then further optimize the image by using a tool like Squoosh. It works to significantly reduce the size of the file without compromising quality. (The one exception here is if you're running a photography site and need extremely high-quality images, in which case you may wish to take the hit on your loading time. For all other sites though, the slight loss of quality will be more than worth it.) From there, you can upload the image to your site. You may wish to also have a plugin like Short Pixel running to further bring down the size of each image once it's uploaded, but that may not be necessary.

-Anna Barker, Logical Dollar

About the Author(s)

 Brett  Farmiloe

Brett Farmiloe is the Founder & CEO of Markitors, a digital marketing company that connects small businesses to customers through organic search. He enjoys converting insights from small business owners into high-quality articles for brands.

Founder & CEO, Markitors

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